Are you looking to “renovate” your business website or are you just starting out and want to get it right the first time? If your goal is to get and maintain online traffic, here are a few website design tips.
First, it is essential that your site is technically of high quality. Technical errors such as HTML syntax errors, broken links, unclosed HTML tags, missing meta tags and other imperfections that may cost you even a glance by search engines or browsers. Website design tools can help you make sure your code functions correctly and displays without those “dangling” HTML bits that will annoy some viewers and may lower your search engine rank. A link checker tool tests your sites links to be sure that they are working. It is highly recommended that you register your website at Google. If you don’t have an account, get one now. Don’t miss out on valuable website analysis tools and tips that the Google webmaster service provides. Also, your site should have a sitemap (free here). Another technique is to use web templates to save yourself time and coding effort in setting up styles and formats.
Second, you need to consider the scope of your business. How far do you want to reach? Would you welcome visitors from other countries who may not be English speaking? If your current market is too competitive for your product or service, you may find better success internationally. Good news is that there are translation services available. Here’s a useful software application you can purchase that translates an English website to up to 24 languages. That would be like taking one site and multiplying is by 24. Imagine the traffic you could obtain. In most cases, you may simply wish to partner with associates located in one or more countries. This software will save you time and language translation fees.
Increase traffic and expand the reach of your business with website translation software.
Third, third party software can help add scripts to provide features standard to sites, such as blogs, email autoresponders, membership accounts, video presentations and forums. You can hire sometime to write a custom script or you can purchase scripts online. To use the script for your site, you will need to be able to edit it so it matches your theme and formats. Having a purchased script ahead of time, saves your developer “from scratch” coding and debugging time.
Learn out more about web builder software and determine what’s best for your business.
In summary, a well-designed, attractive website suited towards your particular business goals will help you get an edge in online business. Tend to all details and you will have a good foundation for success.
By: Julie Frey
