How to maximize your PPC impressions

June 11th, 2009 by admin Leave a reply »

PPC or pay per click advertisement is the latest tool for Search Engine Marketing. Today, PPC advertising has spread its wing very rapidly all across the online market, especially for a specific section of the internet audience.
The primary objective of PPC advertising is to maximize ad impressions to targeted traffic for generating clicks. Maximizing ad impressions refer to the frequency or number of times your ads are crawled by search engines and displayed to the target audience. An impression typically refers to an advertisement that is displayed on the web and is ready to get clicked by the users. The proportion to which your ad impressions are successful in generating clicks is known as the CTR or the Click Through Ratio.
PPC ad impressions are directly related to your income. An increased number of impressions would mean an equal rise to the number of clicks. Every click means that the user is re-directed to the website of the advertiser, which means more clicks would lead to more traffic to the advertiser’s website which is the ultimate goal of the advertiser. This is why online advertisers would look for PPC companies which are able to help generating clicks and therefore generate traffic for their websites.
In order to maximize your PPC ad impressions, you need to rotate and modify them from time to time and test whether they are able to appeal to the search engines. Most of the PPC campaign management services allow online advertisers to display multiple ads and thus, it is important to make sure that your ad impressions are able to generate the required appeal so that they get noticed by the search engines.
It is a good idea to display the impressions in high traffic websites such as CNN, where thousands of users log in every day. Websites which are in the good books of Google, having ‘quality content’ as per Google’s algorithm, can also be an ideal place to display the impressions. However, you can also target smaller websites if you wish to target a specific set of audience and focus on location specific or content specific marketing. This way, instead of exposing your impressions to thousands who may not be interested in the impression topic, you might get an extremely positive result where the impressions are meant for a specific audience, knowing that they would be interested and click on it. Moreover, it is the smaller websites which dominate the Internet space as against the few big reputed names.

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