5 Unique Ways to Market with Postcards

June 11th, 2009 by admin Leave a reply »

Postcards are a popular way for businesses to market themselves. They are inexpensive, easy to mail out, and can get your message across almost instantly. But even these days, so many marketing options are overdone. Thankfully, here is a look at some ways that you can market yourself effectively using postcards.

Promote a Show

If you are an entertainer, then you know how important it is to get people to see your shows. Much of your revenue will come from the show itself and whatever products you sell as souvenirs. Therefore, you want to get the word out as much as possible so you can strive for a sold out show. If you have a mailing list, send out postcards to fans who have been to your show before and that live within the area. If your mailing list is small, then you can send postcards out to all of your fans.

Go for Wholesale

If your product is something that can be sold wholesale, then you need to find a way to professionally present your product in a unique fashion that will help it to stand out from other businesses. While a full color product catalog would be anyone???s first choice for displaying their wares, this can be a very expensive project and out of the realm of possibility for an upcoming business.

Postcards, on the other hand, are very inexpensive to produce and can highlight products and prices. You can also use postcards as a way to screen readers to find those who would actually buy from your catalog. Send the postcard to the entire mailing list, but then only send the catalog to those people who actually respond. This way, you will know that your advertising dollars are going to the right people.

Showcase Your Work

If you are an artist and have work being shown in a gallery, then postcards can be a great way to get your name and your work into the minds of buyers. Have a postcard made up that features one or two of your best pieces and pass them out at the gallery. Depending on the gallery???s rules, you may want to check to see if you should include your contact information or just the contact information of the gallery doing the display.

Happy Holidays

When it is the holiday season, nearly everyone is going shopping, and this is a great time to reconnect with customers. You can run a special promotion for a given holiday, such as a Mother???s Day Sale or an After Thanksgiving Sale. You can also use postcards as a way to help establish that personal rapport with clients by sending them a holiday greeting and a personalized offer.

Hi, I???m new!

Whether you are new to the area or are starting to offer a new product or service, postcards are a great way to introduce yourself. If you already have a mailing list, then you can send out postcards to all of your clients telling them about the new offerings. And if you are new in the area, sending out postcards to a given neighborhood where your clients are likely to live will help spread the word that you are new in town and open for business.

No matter what your business, staying in contact with your customers is very important. Postcards are an inexpensive and easy way to keep in touch.

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