Building a community around your website is the most important way to stimulate traffic and have users come back. How can this be accomplished? By making your website content more visible and by using strategies, such as polls, forums, blogs, and contests, or by engaging users in conversations by means of external services. When people text, twitter, or talk around the water cooler about your site, you can be sure a few will check you out.
1. Desktop targeting
If you are a website owner, you should consider, whether or not, a desktop application is right for you. Desktop features, like those used by E-Bay, Google and other mega sites, can provide advantages to your user. These can include offline access, and better integration with their operating system. Certain platforms and applications that can run outside a browser on multiple operating systems can also put Web-based content and functionality onto your customer’s desktop.
2. Include Mobile
Many Internet users are stepping away from traditional PCs. Mobile devices are handy and easy to carry. You can deliver content on the mobile Web by:
? Creating a mobile website means taking small screens and different input devices into account.
? Provide text messages with updates and notifications.
? Build mobile applications that run directly on mobile devices. This will make your content accessible at all times, even if the users are away from their PC, or not connected to the Internet.
3. Use Twitter
Take advantage of social networking and micro-blogging services such as Twitter. Be careful not to just use it as broadcasting tool to update your latest services and hot seller list, but exploit all its possibilities. Let’s see if you can engage not only (Read more ...)
