Statistics show that 85% of people clicking on search results are following links that occurred organically. This doesn’t mean that Herbal Essence is making a huge comeback. What it does mean is that in today’s recessionary environment, no one can afford to take a passive approach to online optimization. Organic search traffic is a very large opportunity for search engine marketing and optimization utilities, but how do companies or people get found in this legitimate pool of thousands? A great way to get there is blogging.
Blogging isn’t as unprofessional as its stigmata once insinuated. The reality between blogs and web pages is blurring quickly. Blogs now have higher engagement and conversion rates than what you would consider traditional websites. But we all know how the second verse of this song goes, it all depends upon the relevance of your content, in order to be successful in the search rankings. You still need to implement all the On-Page SEO tactics that any full-blown SEO campaign will require: keyword optimization in copy, title tags, meta tags, etc. without stuffing it full of redundancy.

In Search Engine Optimization, your blog title is critical. Common sense tells us that if there are search engine spiders crawling your page to find out what it’s about, most likely they are going to begin with the title. Put the keywords and phrases that you are targeting in your blog titles.

Blogging is ideal for SEO because it gives you an unlimited palate to put tons of content on a page. But be sure to stay on topic and don’t over-saturate. You want to use your keywords, but only to the extent that it sounds natural. Roughly five percent of your word count should be keywords or phrases. Know the competitiveness of your keywords. It (Read more ...)

The benefit of article marketing depends on how you use it as a tool. Most people use article marketing as a way to get “laser-targeted” backlinks to their website. Others use it to pre-sell to their customers so they can sell their product more easily.

Although in theory article marketing can be a great way to get high quality backlinksto your websites, practically speaking, article marketing is a lot less effective. The problem lies in the way article directories operate and the articles that the hold. Over 90% of all article directories hold a lot of spam and consequently, have less Page Rank. The other 10% include EzineArticles, GoArticles and ArticleDashboard, which have a good reputation.

If you are trying to get thousands of “excellent quality” backlinks by submitting to directories, you will have to write hundreds of articles and submit it to hundreds of article directories because most article directories do not provide a lot of link juice to your website.

Think about it this way, if the majority of the people submit duplicate content to article directories in order to just get a link from them, the link directory will have few incoming links but thousands of outgoing links. For that very reason the PR which flows to your website through the directory is very less, often negligible.

But if you religiously write 2 articles a day and submit it to 100 different article directories, you can have a decent ranking in 1-2 months.

Article directories also contain some very good, unique articles, written by people whose goal is not to spam the directories to get a link, but to pre-sell to their customers. I think this method of benefiting from article directories holds more merit. If you sell a unique product or (Read more ...)

There are still a very large proportion of businesses that do not build targeted landing pages for their Adwords campaigns, rather choosing to drive those clicks to the company homepage.

There is a significant flaw in this lack of targeted strategy, because if a searcher clicks on a pay-per-click ad and do not find what they are looking for within a matter of seconds, the chances are very high that the searcher will bounce from the page and continue their search on the SERPs.

Unlike SEO which focuses on driving increased traffic to the company website, pay per click results are in no way linked to the natural search results. For this reason, it is important to create a unique user experience, linked as closely as possible to the search query that drove the click.

To drive this unique searcher experience, there are a number of important elements of a successful landing page, to consider:

1. State the biggest benefit of your product or service in your headline – confirm to the searcher why they have landed on your page. If your biggest benefit is price, state this in the headline. i.e.: 10% Price Break on Sale

2. Repeat your ad creative in your headline – to give users the sense they’ve landed in the right place repeat the keywords used in your ad copy

3. Use sub-headlines for scan-ability – entice users to read further with relevant and interesting sub-headlines

4. List benefits in order of importance – use scannable bullets to list your most important terms. People want to scan landing pages, not read them

5. Verify correct spelling and grammar – get the copy right, make sure it is concise and to the point. On a landing page, less is (Read more ...)

Search Engine Optimization Guidelines

Search Engine Optimization is the key for any websites success. Doing business and maintaining it on internet has become very difficult due to lots of competition in every field. The website traffic of every site depends on how you optimize your website content and keywords? Every web page of your site needs to be fully optimized with high ranking keywords and quality content. Search Engine Optimization is a process of modifying web pages of your site in such a way that it will rank high in Search Engine Result Pages for the keywords mentioned in your web page content.

Besides, natural ways to gain top positions of search engine results, there are ways of topping the positions of result pages via unethical, misleading or manipulative techniques. Use of unethical way may lead your site to achieve the top positions, but I can guarantee you that your site will last only for a short-term. Every search engines need natural and unique results to occupy their top positions, not engineered results using unethical techniques. If the search engines discovered that your website has used unethical methods or cheated to arrive the top search engine position, soon your will get banned from search result pages.

Search engines want to ensure that the worthy and only the best sites should come in the top positions in the search engine result pages, or else the internet users will get unsatisfied with the results, and the search engine will lose its business and reputation. Hence, search engines will give time and resources to clear their incorrect results arrived at using unethical methods or deceptive behavior. So, even if you used these unethical methods to gain top position, it may benefit you short-term, but in long-term (Read more ...)

Search engine optimization is the most sought after aspect of online marketing, and why not? You can pay to be at the top or get there for free. The latter is what everyone is trying to figure out how to do. Free traffic and advertising is what everyone wants.

The first step is to get your site or blog indexed as fast as possible. Getting your site indexed with the search engines is the first step to getting massive amounts of free traffic. The old way was to submit your site at the search engine site and wait a few weeks to get indexed. Who wants to wait a few weeks to get listed? In this day and age of marketing you need to get on the search engines so you can do your other SEO strategies.

Of course after you get your site or blog indexed with the search engines you have to go through all the other SEO techniques to get to the top. There are a lot of those strategies out there and they are changing all the time as the search engines get more sophisticated and complicated.

Let’s get back to getting your site indexed in less than 24 hours. The one method I used was and there are probably several was article marketing. It is simple and effective. What happens is when you submit an article to an article marketing site, one of the top ones of course.

The search engine spiders all websites. Which means that the article marketing website gets electronically canvassed over, totally gone through and everything on that site gets indexed. Your article and your link in the resource box gets read by the search engine. Your link or site is then automatically indexed without submitting it to the search engine site. That’s it your done your site or blog is now indexed.

For instance Google spiders all sites on there engine every 24 hours (Read more ...)