PPC stands for Pay-Per-Click – a popular advertising technique on the Internet. Found on websites, advertising networks, and especially on search engines, PPC advertising involves sponsored links that are typically in the form of text ads. These are usually placed close to search results, where an advertiser pays a particular amount to visitors who click on these links or banners and land on the advertiser’s web page.

In essence, PPC advertising is all about bidding for the top or leading position on search engine results and listings. Advertisers do this by buying or bidding on keyword phrases that are relevant to their products or services – the higher the bid, the higher the spot on the search results, the more the people will find the ad (and click on it) to go to their websites (this is why some people call it “keyword auctioning”). Advertisers would then pay the bidding price every time a visitor clicks through the website.

PPC advertising is also known under the following names/variations: *Pay per placement *Pay per performance *Pay per ranking *Pay per position *Cost per click (CPC)

PPC advertising is usually done with the following standard procedures: 1. Setting up an account and/or deposit funds. 2. Creating a keyword list. 3. Choosing (and setting up) an account with a PPC search engine. 4. Bidding on the ad placement, including the search result words or phrases. 5. Writing out an ad copy. 6. Setting up the ‘landing pages’ for your ads. 7. Placing the advertisement in the search engine.

There are many benefits to Pay Per Click advertising, making it an effective way of promoting a business ‘online’. Some of them are listed below:

? Get launched immediately. PPC (Read more ...)

Okay..that’s it! I’m mad! Damn mad! I’m listening to prospective and existing clients alike vent about the garbage fed to them daily by marketing vendors who don’t know what the hell they’re talking about! In this economy (or any for that matter), you cannot waste a dime on ineffective and inefficient marketing! On or offline, more vendors than not will take your money and waste it! The key to any marketing campaign is conversions! Conversions! Conversions! Meaning, actual leads that turn into sales. Clicks don’t matter. Page ranks don’t matter. What matters is the effort spent results into sales.

I have a client who called me the other day concerned that their traffic to their website was less than they expected. Ironically, of the traffic they were getting (they’re a highly specific medical practice), they were seeing a 46% conversion rate! Meaning 46% of those who did come to the site as a result of our online marketing campaign turned into a legitimate lead! I had them go back and cross analyze those leads to sales (patients in this case). 20% turned into new patients!

The reason they called me? Another vendor was in to see them and sold them a load of crap with regards to page rank and traffic to their site! Once I showed them the actual – IMPORTANT – numbers, they were floored. I asked them to contact that vendor and challenge them with questions regarding their conversion tracking methodology. As suspected….they lied and said those numbers are not important.

I guess this entry is more for the lame vendors out there who got into this business because they saw their share of marketing budgets go toward online marketing but who have NO CLUE about marketing….learn marketing 101, and this space will be a nice (Read more ...)

There are many benefits to Google Adwords, especially when it comes to small business marketing. Companies will do best when they combine Google adwords and email marketing as well as other methods of advertisement. There are many benefits of Google Adwords. First of all, with AdWords you will be able to target your ads to those people who are actually trying to find services or products similar to yours. This makes the entire advertising process easier because your ad will only be seen by people actively looking for what you are selling or providing. Because of this you won’t waste your time showing your ad to those who aren’t really interested in your product or service or those who simply aren’t very likely to buy anything you are selling. The combination of this means that you will receive a return on your marketing investment like you can’t obtain from any other marketing means.

The number of people you will reach is many more than you can probably imagine. The vast majority of United States Internet users see adwords every month and there are many more across the world that do, too. This means the potential reach for your products and services is much more than you could ever hope for without Adwords. Similarly, when you use Adwords you will have a better chance of having individuals subscribe to your email marketing list and will be able to build an amazing marketing campaign based on this opt in list.

Since small businesses are usually on a budget it is really important for marketing to be cost effective. Adwords is actually very cost effective because you have control over your marketing. You may choose to pay for CPM or CPC, which is the difference in impressions or clicks. You choose how much you are willing to pay for (Read more ...)

When it comes to feeding your Pond fish, there is a vast array of commercially available foods. With many different companies now producing a plethora of food choices, it is important to educate yourself on the nutritional requirements of your fish. In addition to nutrition, the ability to efficiently disperse the food to your Koi or pond fish is an important function that is often overlooked. There are several commonly available pelleted formulas, including; sinking, slowly sinking, floating, and crumbles, not to mention flake food.

The most common variety of Pond Fish food is the floating pelleted formula. Floating pellets provide a unique advantage over most other varieties in that they entice fish to the upper levels of the pond, creating a remarkable viewing opportunity. By consistently providing your Koi or Pond Fish with floating foods, they will associate the surface, and often one location in particular with feeding. They will become more bold, and increasingly personable, and will often learn to accept food directly from the pond-owner’s hand. The major drawback to floating food is noticeable mainly in ornamental varieties of goldfish. By gulping at the surface, the goldfish will often engulf atmospheric air, sometimes leading to infections of the swim bladder. It is also important to be aware of fast moving areas of the pond, as floating foods are often swiftly moved into overflows, or down flowing streams.

The best choice of fish foods is often the sinking or slowly sinking variety. By sinking from the surface areas, the food is safe from flowing out of reach from the fish. It also ensures that no atmospheric air is engulfed by your Pond Fish, preventing possible infections. The sinking action of the food will also create (Read more ...)

A 52 year old webmaster from the Netherlands got banned from the Google Adsense program in just a few clicks. He went looking around for alternatives and found a lot of very creative brand new advertising solutions. That webmaster was me. Do as I did and you will get a message like:

What was all the fuzz about? The Adsense account was set up for my website witch I started one year earlier as and affiliate for a German / American Void Company (voice over IP, internet telephony).For more help visit towww.google-atm-machine.com.At that time Adsense was new for me and I decided to give it a try. Doing some cutting, copying and pasting with the codes and voila, I was advertising competing Void companies on my website.

Spy ware was already a big nuisance on the internet at that time. In my battle against it I experimented with anonymous surfing via so called economizers and proxy servers with the purpose of hiding my IP address. Simply just out of curiosity, whether or not the number of clicks on my ads could be influenced, I produced them and guess what happened? They were interpreted as invalid clicks. Adsense disabled my account and I have to admit it: they had a good reason to do so (stupid me, what a shame). However it was never my intention to harm neither the advertisers nor anyone else.

For hardworking affiliate webmasters, generating 100% of their multiple website income through Adsense, this must be a nightmare. Google has no obligation to explain its decision in detail.

No way, don’t waste your time, forget about it, don’t pull on a dead horse. Google won’t unlock your account again. for more detail goto:www.youradsenseprofits.com.Remember we live in the internet age and everything is automated. Google’s answers to my sincere (Read more ...)