During the earlier years of the World Wide Web, through the 80′s, internet’s true potential was unrealized due to the limitations of technology, connectivity and speed in communication as well the fact that the use of connected PC’s was limited to a smaller social demographic. With the advent of new technology in computing and communication, the era of interactivity dawned on the world of the web, ushering in the age of web2.0 as we know it today.
The use of internet as a social interaction tool took the world by storm. The rapid rise in popularity, first of e-groups, then of personal social WebPages and now social media websites being used by people all over the world has opened up a new dimension of marketing possibilities in the world or e-commerce as well. Social Media Marketing (SMM) is the answer to using this popularity to advance your e-business and take your company’s marketing effectiveness to a global scale in the global village; to people who are using social media based websites (like facebook, social bookmarking & Video networking sites).
The type of website usually defines the demographic of its members in terms of age, areas of interest and even commercial activity. The popularity of the website itself is translated into the reach of your marketing efforts.
The following are typical steps taken to launch a consolidated marketing campaign over the social media spectrum:
> Select relevant social media websites to be targeted.
> Plan and Design the marketing Strategy for targeted web audience.
>Gather or create unique content; including descriptions of (Read more ...)
